“Come be you” campaign earns top honors for partner agency Myers Creative Imaging
ROCHESTER, N.Y. — Creative work for Jewish Home’s “Come Be You” brand campaign earned the Best of Show title at the American Advertising Federation’s annual ceremony of the Rochester chapter. The winning partner agency is Myers Creative Imaging, which also earned two Gold Awards for the campaign’s photography and video.
”Come Be You” campaign celebrates older adults living their best lives who want to “be themselves,” rather than being defined by their age. The campaign uses upbeat imagery and a striking black-and-white aesthetic to create a modern and energetic feel, with an invitation to “come be you.”
Rochester Business Journal reported, “The message within the ads: older adults should act whatever age they feel, and the judges believed the images from Myers Creative portrayed that message perfectly.”
“We are truly surprised and deeply honored to be awarded Best of Show for the Jewish Home project,” said John Myers, owner of Myers Creative Imaging. “We are so thankful to Jewish Home for allowing us to capture their message and for the whole team who brought this campaign to life.”
Campaign won national and local honors in 2025
Jewish Home’s “Come Be You” marketing and advertising campaign, originally launched in 2024, has won additional national and local honors — from the HealthADAwards, The Aster Awards, and the Rochester Chapter of the American Marketing Association (AMA).
Last year the 42nd Annual Healthcare Advertising Awards recognized the campaign as a Gold Winner in “Television Advertising Series”; Silver Winner in “Magazine Advertising Series”; and Merit Winner in “Total Advertising Campaign.”
The Aster Awards Program is an elite competition that recognizes healthcare marketing professionals for outstanding excellence in advertising, marketing, and communications. The 2025 Aster Awards bestowed Jewish Home with a Silver Award in the “Total Advertising Campaigns” category and Bronze Award in the “TV/Video Advertising Series” category.
Locally in 2025, AMA’s Pinnacle Awards, which “celebrate marketing excellence,” recognized the Jewish Home’s “Come Be You” campaign in five categories: Print Advertising, Paid Social Campaign, Programmatic Campaign, Radio Commercial, and TV Commercial/CTV Campaign.
The “Come Be You” campaign positions Jewish Home as an engaging and vibrant community for older adults that sees every person for who they are, and where all are welcome and supported.
“We are honored to receive recognition for this campaign that reflects our belief that aging is a celebration of individuality, purpose and possibility,” said Wendy Ferrer, Jewish Home’s Senior Vice President of Housing and Marketing. “At Jewish Home, we offer a full spectrum of services to support older adults in living life on their own terms.”
The RBJ “Best of Show” article can be read here: https://rbj.net/2026/02/27/myers-creative-imaging-best-show-rochester-aaf/