ROCHESTER, N.Y. — Michael S. King, President & CEO of Jewish Home, has been named a
2026 McKnight’s Pinnacle Award winner in the Agent of Change category. The Pinnacle Awards
honor “elite long-term care professionals who set new standards, drive innovation, and inspire
others across the nation.”
Thirty-two distinguished leaders were selected as this year’s honorees by an independent national
panel for their superior performance and transformative impact over careers spanning at least 20
years in skilled nursing, senior living, home care, and affiliated provider fields.
With a 36-year career in long-term care, King is at the forefront of compassionate, forward-
thinking care in the Rochester community. Under his visionary leadership, Jewish Home has
evolved from a single-site skilled nursing facility into a dynamic organization with 15 lines of
business serving thousands annually and employing more than 1,000 staff. King’s tenure of 21
years at Jewish Home is marked by bold innovation, including the expansion of housing options,
home care, and community-based services, as well as the introduction of programs such as
neurobehavioral rehabilitation, memory care, and workforce development initiatives.
“Mike King is the embodiment of an Agent of Change,” said Marc Reich, Chair of the Board of
Directors at Jewish Home. “His strategic foresight and commitment to innovation has driven the
expansion of Jewish Home services, allowing the organization to address unmet needs and better
serve our community.”
King’s influence extends beyond Jewish Home. He serves on the boards of LeadingAge NY and
the Association of Jewish Aging Services (AJAS) and is a key member of the Alliance for Senior
Care. His advocacy for Medicaid reform, workforce innovation, and inter-organizational
collaboration has elevated the entire senior care sector.
“I am humbled and honored by this recognition and am immensely proud of our growing
organization and the care and services that our amazing team provides on our campus, in the
community, and in people’s homes,” said King.
This award is presented by McKnight’s Long-Term Care News and its sister media brands.
Winners include executives, administrators, clinicians, and caregivers from both for-profit and
nonprofit organizations, all nominated by their peers and colleagues. King and his fellow award
recipients will be celebrated March 18 at an awards dinner and presentation in New York City.
About Jewish Home
For more than 100 years, Jewish Home has been helping older adults live their best lives. Guided
by their foundational principles, Jewish Home embraces the idea of home as a place where
families gather, care for one another, and welcome all. Jewish Home offers all levels of care —
from independent living to skilled nursing on their Rochester campus to a variety of services
throughout the community. As the only Continuing Care Retirement Community in Rochester,
Jewish Home is proud to be recognized for quality care and customer satisfaction—earning
CARF International accreditation, as well as being certified as a Great Place to Work® since
- For more information, visit jewishhomeroc.org or on social media at @jewishhomeroc.
About the McKnight’s Pinnacle Awards
The Pinnacle Awards are a joint program of McKnight’s Long-Term Care News, McKnight’s
Senior Living, and McKnight’s Home Care. Coverage of the sector’s most venerated independent
awards program will appear both online and in print. For more information, visit
https://www.mcknightspinnacleawards.com/ .